Archives for category: Promotion

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The first shipment of the Artist’s Survival Cookbook has arrived. Just in time for the Indie bookfair at the Northshore Event Centre this weekend. For all my overseas friends… the book is now available at Amazon. I haven’t quite figured it out, but they already discounted the book, strange. It is also available on the CreateSpace Store, but here it is my intended price. This is one way of robbing the author of their royalties. Why would anybody buy it on CreateSpace when you can get it cheaper from Amazon, and the shipping is also cheaper there too. Grrrrr. But that is not what I wanted to write about!

The Indie bookfair was a very intersting affair. The exhibitors were small publishing houses, self published authors and companies that offer publishing services for those who want to become published authors. The visitors were mainly the latter or people who knew someone who was exhibiting. So there weren’t many sales to be had all around. I had prepared little bags with one bean plus a Dede instruction card on how to grow the bean, and on the back there was info about the book . At least the visitors were very happy to take the little gift and hopefully they will grow the bean and look up the book on Amazon (slim chance though, but I got some attention). As I was invited by my friend Dee to share her stall, I still came out ahead and Dee herself didn’t do too badly. We both made good contacts with people we can work with in future. And that is invaluable. The comments about the puppets were also nice. A few people knew the puppets from their exhibition and from puppet month last year, so they are little celebrities in their own right.

Personally, I get anxieties when I see so many people in one place all wanting to sell their books. I am pretty sure every single one is worthwhile reading and everyone poured their lifeblood into their work and then there I am, with a book too and wanting to sell it! I think I will have to retreat and play with my puppets again for a little while :)

group image small

Finally, the Artist’s survival book went to the proofreader this week. I will upload the file to CreateSpace and order a copy to see what the print quality is like. Then when it comes back from proofing, I can make the changes and thunderbirds are go! I am so excited about it all. You certainly wonder what took so long. The book was basically finished two or three month ago. Well, life has been a bit of a struggle last year, hence the book. However, having no money wasn’t the main problem. Of course the Dedes live the life of their Artist. Recently they had a full Dede meeting to discuss what project should be next. Pig wanted to embark on a potato cookbook. Mouse wants to make a book on how to set up a garden in a small space and someone else suggested a book on the nutritious value of nuts, called The Artist is going nuts. Everyone was laughing, but Devil. Philosopher who is a good observer said, maybe the home economic books should be put aside for a while and the Dedes should make a book about workplace bullying. Now the room fell silent and no-one quite understood where this was coming from. It was very awkward. Devil’s eyes became watery and he said: “We have to do it, for the sake of everyone out there, who has to deal with it, but I don’t know if I am ready just yet.” Who would have thought that the Devil get’s bullied?

ah well

3 days to go on the crowd funding campaign for the Artist’s survival cookbook and it is clear it didn’t work. Well,  to be honest, it would have been a miracle if it had worked, as I am not well connected. Though it was worth a try. It was an interesting experience. What surprised me the most, was how many times I had to explain what crowd funding actually is, even to young people. On a postive note, 7502 hits on the little film is a great result! It is definitely good to have in the marketing mix, though the question is how much effect it will have on the book. I had a look where the most viewers came from and first of course is New Zealand with 3300 views, but the second is Vietnam with 605 views. Even more bamboozling, there are more viewers in Nepal than in Brazil, where I know the Dedes have some really good friends. Beats me :)

Ah well, the Dedes will battle on…

Yesterday I had a workshop with kids at the Michael Park School in Auckland as part of their Art in Action event. The kids were absolutely fabulous. I am always amazed about the creativity and how they turn simple things into effective props.

My PledgeMe campaign isn’t going too well. Over 2800 views of the little movie, but only 7 pledges.Thank you so much Tony and Mike for your pledges!

No idea what else I could do. I do like the little film and Cash Cow really fainted.

Alien2

Alien seems to be happy, but he is a happy chappy anyway, not a softy like Devil and Mouse. Anyway, he came into the kitchen today to give us the latest update on the campaign for the Artist’s Survival Cookbook. We have 4 people who pre-ordered the book so far and a whooping 870 people who watched the film.

“What’s there to celebrate?” asked Devil. “If only every eighth person would pre-order the book, we would have met our target by now. Nah, I don’t believe in this modern marketing stuff.”

“That is why you are no longer the spokesperson for the Dedes” replied Alien. “Let me have a go at it!”

“I only know I can’t do it anymore” said Mouse, and got herself a new handkerchief.

devil

Now Devil started sobbing too. It seems they are all pretty exhausted. I have 64 of these puppets. I don’t even want to think about what happens when they all start! Can someone please pledge. Otherwise I might drown in puppet tears :).

mouse sniffling

Mouse and L’Artiste have been working hard over the last two weeks to get the crowdfunding campaign together. They made one film, which was far too long and they also realised it looked like they are promoting a cooking show. No, they really wanted to entice people to support their art and their cookbook – the book they’ve spent every free minute on and laboured over for the last six months. They decided to reshoot. They really wanted to get it right. Anyway, they finally got the campaign up. Last weekend Mouse was busy sending out emails telling every man and his dog that the campaign is finally up and running, and then…. nothing!

This morning I found Mouse sitting in a corner of the art cupboard, crying her little heart out. “Nobody wants the book” she said between sobs. “Absolutely nobody! It’s not that they have to give us money for nothing, they’ll get a full-colour book with over 100 pages for it!”

“Give it time” said L’Artiste with a brave face, though I thought I saw the glint of a tear in his eye as well.

pledge me

Hurrah, I have done it. The crowdfunding campaign for the Artist’s survival cookbook is finally up and running. If you pledge, you basically pre-order the book but you also can pledge for a Lil’Dede, or the real thing, a Dede! They are not often for sale. Have a look, have a heart, and pledge. :) And if you know someone who might be interested in the book, share! Get the word out! The Dedes and I are grateful for all your support.

 

 

 

Well, well, Devil is angry with me again. He’s the one who always reminds me I should look after the Dedes. After all, he was the spokesperson for the Dedes for a long time and knows how important it is to keep in people’s minds. Mind you, in the end he got sacked because he did a poor job. To be honest, he is not very well connected and all he did was jog me along, rather than opening up new avenues. Sadly, this is exactly the one trait Devil and I have in common… we are not very public.

Now, Devil didn’t need to remind me of my obligations to the Dedes. Believe you me, I have constantly been thinking about them. I just didn’t have time to write my blog or continue on the Artist’s survival cookbook. Real life devils have their demands on me as well – Real life still wins, every time!

Devil got particularly angry when I took some time last week to make a non-Dede related stop-motion film with Son. Son is a Vietnamese student who is currently staying with us. He wanted to bake a birthday cake for his ex-girlfriend who is living in Australia. The story was complicated enough to grab my attention. So, on a rainy Sunday we went to the supermarket, got all the ingredients and spent the afternoon having fun making the cake. He uploaded the finished work to youtube and promised me the link to put up on my blog. By the way the cake tasted delicious. But, I’m still waiting for the link.  I reminded Son at least four times about the link. Finally it occurred to me that maybe he didn’t get the desired reaction and deleted it off youtube. So I stripped all the lovely messages for the girlfriend out and here is my version of it.

Why am I showing this film of unreciprocated love? My involvement in the film wasn’t entirely selfless. At the moment I am pondering how I can promote the Artist’s survival cookbook. One of my ideas is to put a “Pledge me” campaign together. Pledge me is a New Zealand crowd-funding platform and I think a book is perfectly suited to crowd funding. In fact it’s not much more than pre-selling the book, is it? To create a campaign I have to make a new movie. I wanted to explore what baking looks like in stop-motion. I quite liked the result of the cake, now I only have to add the Dedes somehow. The little buggers don’t want to get their mittens dirty.

The central problem remains: I am not well-connected and if the campaign flops, will I do more damage to the Dedes than good? What do you think?

 

advocate cracker

Devil’s Advocate is currently reading through the recipe collection for the Artist’s Survival cookbook. He held his hand up for the task as he couldn’t contribute a recipe, despite his love for food. He just doesn’t cook. Mouse was delighted to have found another pair of eyes to look over the work. It is a well-known fact, that you can’t see mistakes, when you are too close to the project. So she gratefully gave him the pile of paper and left him to it. He started at the beginning, as one does. You might remember, we did cracker recipes right at the start, as they don’t require many ingredients just flour and water and maybe a little oil or butter. After all the book is to show how many yummy staples you can make from very basic ingredients. Devil’s Advocate loves crackers. He normally devours an entire packet when he watches TV.  So he was amazed when he read how easy they are to make and as it was Sunday, he was keen to have a go himself.

But gee was he disappointed with the result. The crackers didn’t hit his taste buds at all. They reminded him more of crispbread, rather than the crackers he favours. His favourite ones are a tad richer and sort of friable. But on the upside the crackers weren’t difficult to make and had hardly any ingredients. The attempt made him realise how much money he would save, if he could make his favourite food himself. He asked Mouse if she has another recipe that might be more like what he was after. Mouse didn’t need much time to think and said: “Just add more butter and less water and maybe you want to add a leavening agent to make them more airy.” Devil’s Advocate looked blankly at her. “You have to be more precise” he said “I am an absolute novice!”

“Okay then” replied Mouse, “here is another cracker recipe. It might be a little bit too rich and it has more ingredients. That’s why I call them the rich man’s crackers.” She then explained to Devil’s Advocate, that you basically can use any combination of flour, water and butter/oil to create crackers. The baking soda and yoghurt in the following recipe is not really necessary, but it fluffs the crackers up a little. Keep track of any changes you make to the recipe, so you can repeat it when you get the the combination that hits the right spot on your taste buds.

Ingredients

1 cup of flour, ½ teaspoon of baking soda, 1 teaspoon of salt, 4 tablespoons of butter, 1 tablespoon of plain yoghurt, 4 to 5 tablespoons of cold water

Method

Mix flour, baking soda and salt together. Add the butter and rub with your fingertips into the flour until it is well distributed and the mixutre resembles semolina. Add the yoghurt and also distribute well. Last add the water. Add one tablespoon at the time and knead into the dough. Add only as much as is needed that the dough sticks together well. Let rest in the frigde while the oven preheats to 2100C.

Roll out the dough thinly. It will rise a little during baking. Cut in squares or other shapes and place on a baking tray. The dough contains so much butter, that it is not necessary to butter the tray. Brush the surface of each shape with water and prick with a fork a couple of times.

Bake in the oven for 10 mins or until slightly brown.

Let cool on a wire rack.