Archives for category: Book Launch


Mouse had taken on the promotion of The Super Dede Competition ebook, despite she has no clue about marketing. She did it basically because no-one else held their hand up (as usual), but somehow the book needs to be advertised. She was adamant it had to be an Instagram promotion, as the Dedes seem to be going well there. So she spent a day researching and then jumped onto the computer to create a regram ad with popular Chambermaid as the poster girl. Devil, who used to be the spokes person, poo-pooed her attempt and said  no-one would regram an ad for a book of the value of US$3.99. Most of the Dede followers on Instagram have a particular aesthetic on their site and such a regram ad would stick out like a sore thumb. Mouse was still thinking about an appropriate response, when Harvey, the rabbit came along and said the book should be free anyway. This was too much for Mouse and she had one of her break-downs, that unfortunately happen all too often as she works far too hard.  Devil could see:  Yes, Harvey had a point, but so had Mouse.  The book should be free to our followers, but we cannot do everything for free forever. At this point he volunteered to take over the ebook promotion. After all he used to be the MC for the “Super Dede Competition” and if the book sells it is in his best interest. His solution was to make the ebook free until Saturday, the 28th of May 2016.

So, head over to and get your free copy. Enter the code VV39S before you check out. 

Of course if you want to support the Dedes feel free to buy the book. If you like the Dedes, tell everyone about it. And if you don’t like it,  keep your mouth shut. :)

“Really!” said Mouse, “isn’t that obvious? Do we have to say that? Oh, …I hate marketing!”

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Yes, the Dedes are back to normal. Unfortunately part of their normality is their struggle for survival. They don’t want to have anything for free, but for some of them it is very difficult. Look, for example, at Rob D Light. He has been looking for a job for ever and lives under a blanket of newspapers. His old one is ripped and he gratefully grabbed the discarded ransom note because it was glued on 120gsm paper. That will be a bit warmer than the thin newsprint in the approaching New Zealand winter.

SuperDedeCompetition_CoverMouse said Cool Cat should do some work to get noticed, but that is easier said than done. Mouse works relentlessly. She is a workaholic to be precise, but does she earn a decent income? No! She has put together the Artist’s Survival Cookbook which is available in print, and just two days ago, she put the latest publication The Super Dede Competition as an ebook on smashwords. The problem is the marketing. Not one Dede is an expert at that.

So, Mouse has taken charge of this now as well. She put the price on US$3.99, which for an ebook might appear a bit dear, but she argued it should be viewed as a donation to the Dedes. They don’t want to have anything for free, though it is obvious they can’t survive on thin air. “Look at it” she said defending her decision. “It is the price of a cup of coffee”. Then she went on to explain where the money is going. $1 from each book goes to Rob D Light and another $1 goes to L’Artiste so he can continue his carefree work. The rest that is not withheld by Smashwords for administration will go to repay debts the Dedes have accumulated in recent years. Originally she wanted to put it in the kitty for a rainy day, but no, it is better to get rid of debts first the others said.

So here we are: click on the image, buy the book, donate to the Dedes and tell all your friends about it. The Dedes will be eternally grateful.


Carly_Photography (114 of 134)

Remember the beautiful pictures my friend Carly took at the launch of the Artist’s Survival Cookbook? I promised then I would write a special post about her as I truly admire her work and her as a person. Today is the day when I finally honour that promise. It has taken this long as Carly was working on her new website Fossick and Forage, which she finally launched last night. I’m sure you’ll agree with me that she is an excellent photographer and food stylist. She is also an amazing person, full of life and craving for new experience. I was impressed with how she magically transformed a run-down old church hall into a warm and welcoming place for my launch. And I was even more excited when I saw that the first  Story on her webpage is dedicated to the launch of my book. Comparing the photographs each of us has chosen for our sites illustrates brilliantly how you can tell a story simply by selecting the imagery. While I was looking for the people shots that conveyed the vibe of the day, Carly focused on the mood of the bygone era. (And no, I am not the lady she has selected as her poster girl for the story :). It’s also interesting to find out what others say about you. Thank you so much, Carly!


crumpets and chamber maid

Sometimes I have the feeling the Dedes are the only ones that use their cookbook. But then I got this really lovely email yesterday about the launch event

Thanks for iniviting me to the launch of the Artist’s Survival Cookbook. It was a fantastic idea to have guests try making the recipes and my 8yr old son had a ball. Being of Italian descent it was great to have my son making and then eating his own pasta. The experience was so successful that I understand Santa is bringing him a pasta maker this year.

So we have at least one young convert. I would say that was a mission accomplished :)

Time is flying. It seems like only yesterday that I had the booklaunch, but no, it is already two weeks ago. Must be because it is Christmas and there are so many things to organise before the end of the year. Anyway the Dedes are working in the background and for now, because it is Christmas, they have set up a giveaway on Goodreads. It runs from today to the 3 of January. All you need to do is enter by clicking on the link below. No questions asked (at least if you are a goodreads member, if not, you will have to answer a few questions about your reading habits to become a member) :)

Goodreads Book Giveaway

The Artist's Survival Cookbook by Dietlind Wagner

The Artist's Survival Cookbook

by Dietlind Wagner

Giveaway ends January 03, 2016.

See the giveaway details
at Goodreads.

Enter Giveaway

Carly sent me the images she took at the launch of The Artist’s Survival Cookbook. It was so difficult to whittle them down to a few. I am really impressed. Click on any of the images to enlarge and see the slideshow. (c)


Carly_Photography dede launch

I have to tell you more about the launch of the Artist’s Survival Cookbook. I couldn’t have done it without the help of my amazing friend Carly. We had exactly one hour to set everything up. She just came in with boxes of lovely stoneware and props, I had done the baking, and in no time flat she magically threw together the most fantastic display. On the day, nobody, absolutely nobody, noticed the chairs in the back and how run down the old church hall was. Everybody was stunned by the food display and in the beginning no one dared to help themselves. Everything on the table was there to nibble on. Except for the eggs, they were raw. :)

I will dedicate a post to Carly, who is a photographer and stylist soon, when I have more images.


The pop-up kitchen for the launch of the Artist’s Surviva Cookbook was a full success. The time went by so fast and there were plenty of people of all ages who wanted to have a go. There weren’t many kids, which was a bit sad, but you can tell that those who were there really enjoyed it. I heard someone saying: “This is how kid’s birthday parties should be.”



The photos were taken by Erwin Loosekot

yeast plait

Today is baking day. We are making a couple of items so we have something to offer before the first bread will come out of the oven tomorrow. Early this morning we started off with a yeast plait, and would you believe it, it got slightly burned around the edges. Cash Cow was very unhappy and her initial thought was, she will have to do it again, we can’t take that thing to our event. Alien, who has a very sunny disposition tries to talk her out of it. In his opinion nobody will notice once it is cut up. I don’t know. I leave them to sort it out :)

I use my oven all the time and it really should not have happend. This of course makes me wonder how the two ovens a the church will behave. I never used them before. We might head towards disaster.

And while I am writing this in a disgruntled mood, can anybody tell me where the spellcheck function in WordPress is hiding now? I can’t find the button, or am I the only one who needs a spell-checker?

packing up

Now I am getting nervous. The book launch is on Saturday and I have made plenty of lists: What I have to take, what I have to buy, what I have to ask others to help me with and so on.

Yesterday I had to swing by the venue again because all of a sudden I realised I don’t even know where the toilets are and then I was told the fridge is broken. So I will have to organise a chilly bin for the milk and the butter. I don’t have one of those.

Today I went to the shops to buy flour. Surprisingly, the 1.5 kg bags were more economical, because they were on special this week. So I bought 8 packets of white flour and 4 packets of whole meal. The lady at checkout was so curious, she couldn’t resist asking me what I was doing :). I knew that will happen. Honestly who would buy 12 packets of flour in one go. It wasn’t really that cheap that it justified hording. So I gave her an invitation to the launch.

The worst thing is, I have absolutely no idea how many people will show up. I have had some replies to my emails and a lot of people said it is a great idea. I didn’t ask for RSVP as it would make it too official and I really would like for people to just drop by.