Yesterday I read a blog on how to increase traffic on your site. I came across it accidentally, I was not looking for it.  Can somebody explain to me, what is achieved, when I increase traffic on my blog? It sounds to me like how to improve the bottom line of your business. Is creating a blog a business or a matter of self-expression? Am I a better person when I have five-thousand visitors a day?

Of course I am excited when people like my images or my puppets or what I have to say, but when I read an About page where 1350 entries start with: “Thank you for visiting my blog”, doesn’t that mean that the blog owner is just good at pushing the Like button on other people’s blogs? For me personally it is a real deterrent!

Don’t get me wrong, it is a truly innocent question and I don’t want to offend anyone.  I have seen blogs with thousands of followers and they deserve every single one of them for their quirky and/or informative content – I myself follow a few of those – but then I also have seen a blog with a total of seven posts of average everyday babble and more than 2000 followers. So, what is the motivation?

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